Walls apart

Artist and activist Shepard Fairey painted the 15-story mural of Johnny Cash for Wide Open Walls in 2018. (Photo by Graham Womack)

City investigates Wide Open Walls and its founder as Sacramento mural festival faces uncertain future

Raphael Delgado acknowledged the obvious: This year, Wide Open Walls will be different.

The annual festival, which has ushered in more than 100 murals throughout Sacramento since 2017, is slated to run Sept. 10-24. Just 13 local artists selected by Delgado, a Wide Open Walls board member, will participate this year.

That’s due to ongoing COVID-19 restrictions, though something else has been rippling through the festival, too. A city spokesman confirmed that the City Auditor’s Office is investigating founder David Sobon’s work with the city, including Wide Open Walls.

While the results of this investigation could take six to nine months, a review of documents by SN&R and interviews with several Wide Open Walls artists make clear the festival’s future is not a sure thing.

“There is a dark cloud…There’s questions that we haven’t answered,” Delgado said.

All the same, he knows one thing: “You can always count on the artists to perform and to do a great job.”

‘He can sell you just about anything’

Long before Wide Open Walls, local artist Jeff Musser knew Sobon. Musser had seen Sobon at parties, art exhibits and the Crocker Art Museum.

“He’s kind of like ‘Better Call Saul’ in Breaking Bad,” Musser said. “He can talk. He can sell you just about anything.”

The son of Amador County vintners, Sobon parlayed a career in marketing into various other ventures, including mingling with the local well-to-do by hosting charity auctions. Several of this set—including television personality Mark S. Allen, City Councilman Steve Hansen and former state Assemblyman and city arts consultant Dennis Mangers—attended Sobon’s 2014 nuptials to his now-estranged third wife, Anna Sierra.

Sierra wrote to a Wide Open Walls board member in May, alleging a wide range of financial improprieties against her ex-husband. “He burns every bridge,” she said. “That’s how he operates.”

Sobon denies wrongdoing.

“Yes, we are being audited, that’s all,” he said. “It is what it is. It’s basically based on nothing but unsubstantiated information from an angry ex-wife. There has never been any other claims from anybody else.”

In 2017, Sobon organized the first Wide Open Walls, telling SN&R at the time: “Everybody’s not going to go walk into a museum; everybody’s not going to walk into a gallery. But anybody can walk or drive or bike down the street and look at beautiful art. My goal is to paint every single district in the city, and that will happen in due time.”

The results of this effort are highly visible. Look around the city at the legion of murals, particularly downtown, and there’s a good chance it’s connected to Wide Open Walls. People like Mayor Darrell Steinberg have been enthusiastic supporters. (SN&R has been a sponsor.)

UPDATE: The city has also financially supported the festival. In 2018, Convention & Cultural Services Director Jody Ulich executed a professional services agreement for as much as $50,000 with one of Sobon’s companies, David Sobon Events, Inc., “for costs associated with production of the Mural Festival event and for no other purpose.”

According to documents released Sept. 10 by the city in response to an Aug. 18 public records request by SN&R, Wide Open Walls treasurer Margaret Owens submitted a $50,000 invoice to the city in March 2018 that was paid one day later. Owens submitted another $50,000 invoice in August 2019, this time on the letterhead of Wide Open Walls, which gained tax-exempt status as a non-profit in June 2018, according to IRS records.

A form that Ulich signed in July 2019 stated that city “support of the Wide Open Walls mural festival is part of the Mayor’s Creative Economy initiative,” adding that the city had provided funding to the event in 2017 and 2018. Wide Open Walls was also able to use a City of Festivals grant in October 2018 to cover a $3,228.50 bill from the Sacramento Police Department for staffing and security during the festival. 

“Yes, we are being audited. It is what it is. It’s basically based on nothing but unsubstantiated information from an angry ex-wife.”

David Sobon, founder of Wide Open Walls

Aside from Delgado, a dozen artists interviewed by SN&R say they have had, by and large, good experiences with Wide Open Walls.

Artists take a fraction of their commercial rate to paint in festivals such as Wide Open Walls, justifying long hours and sometimes harsh conditions with the rewards of public exposure, more social media followers and, sometimes, new clients.

And artists get to create works close to their heart. British artist David Puck, for instance, created three 15-by-15-foot murals in 10 days at Wide Open Walls in 2019 at $1,000 apiece.

Puck, who said he paints about mental health awareness and queer visibility, was visited while he worked on his murals by Steinberg, who wrote the Mental Health Services Act while serving in the state Senate.

“From my perspective and having worked on projects that are really bad and really do exploit people, I think that [Wide Open Walls] did really well,” Puck said.

Sacramento artist Jenn Ponci did a mural of a grizzly bear and a cub for Wide Open Walls in 2018. (Photo by Graham Womack)

Mabel Vicentef, a muralist from Buenos Aires in Argentina, also had a positive experience with the festival in 2019. She said Sobon picked her up from the airport, found her a place to stay and was “always asking if I needed something else.”

Stephanie Taylor, a local artist who participated in the festival in 2017 and 2019, said while Sobon could be “scattered as hell,” his heart was in the right place. “I know you can’t make everybody happy all the time, but he gets it done,” Taylor said. “I was really impressed.”

Still, artists’ experiences with both the festival and Sobon haven’t been uniformly positive.

New Zealand artist Elliot O’Donnell, who paints as Askew 1, received $2,500 to paint a mural during Wide Open Walls in 2017. The mural was painted over shortly after the festival, without O’Donnell’s knowledge, during a dispute over its content with its sponsor.

“You go to festivals that clearly are very artist-friendly,” O’Donnell said. “And then you go to ones that are not, where there’s something else going on, there’s another agenda. It seemed to me there was a political undercurrent, there was a lot of politicking going on.”

A possible reason for this: The perceived power of murals to boost land values in neighborhoods, such as where O’Donnell was painting. O’Donnell recalled Sobon telling him at an evening party during the 2017 festival, “That area is coming up, it’s going to be really great, and I just can’t wait to get rid of all the homeless people that are down there.”

Sobon denied making such a remark. He said he’d volunteered feeding the homeless 30 homemade burritos a day when he lived in Midtown and was sensitive to gentrification concerns with Wide Open Walls.

“Art is not going to move a homeless person out,” Sobon said. “Art will give them and all of our other citizens something beautiful to look at.”

“You go to festivals that clearly are very artist-friendly. And then you go to ones that are not, where there’s something else gong on.”

New Zealand artist Elliot O’Donnell

Musser painted a mural in 2017, receiving $2,500 as well. He also learned that prospective sponsors would gladly pay several times this to Wide Open Walls. Two months before the festival, Sobon included Musser on an email thread where a project manager for the Elks Tower Casino and Lodge agreed to pay $15,000 for a mural.

Although Musser returned to volunteer at Wide Open Walls in 2018, he reached his breaking point after attending a party—that Sobon had received $30,000 from a sponsor to host—in the Elks Lodge parking lot with lasers, a DJ, food trucks and people spray painting.

“To the people that have either been through it or know someone who’s been through it, it’s—and this is my opinion and an opinion of a couple other people—it’s not really looked upon with favor,” Musser said.

The disconnect has sometimes been pronounced between local artists and national celebrity muralists such the North Carolina-based Shepard Fairey, who painted the “Hope” portrait of former President Barack Obama and produced a sprawling mural of Johnny Cash at Wide Open Walls in 2018.

That same year, first-time Sacramento muralist Aik Brown said he waited four or five days just to get paint for his mural of Dia De Los Muertos in Oak Park. “It was like, ‘Hey, you’ll get your paint when you get your paint,’” Brown said. “I just kind of had to deal with it.”

Sobon confirmed past issues with paint, blaming previous curators and saying that’s why he’s producing the event himself.

Tax problems

Time is a critical factor in mural festivals, with many of the artists interviewed saying they worked all 10 days to finish, some starting at sunrise, taking a midday break from the Sacramento heat, and then working until dark.

Lifts and lighting aren’t always plentiful in the evenings. San Francisco-based artist Cecelia Perez said she had to work on top of her boyfriend’s truck with its light bar on while painting last year.

“From my experience, it was kind of disorganized,” Perez said.

In exchange for their hard work, artists generally get $2,500 to $3,500. If there’s extra money, it doesn’t appear to go to them. A review of Wide Open Walls’ tax return for 2018 showed that it had a surplus of $64,069, with total revenue just shy of $550,000. The surplus, Sobon told SN&R, went to paying debts from 2017 and artist deposits for 2019.

Sobon is listed in the tax return as receiving no compensation for working 40 hours a week for the festival, though Wide Open Walls gave $12,000 to David Sobon Events Inc. Meanwhile, treasurer Owens received $14,063, while secretary Patrick Harbison got $6,250.

“My income comes strictly from doing auctions and advising nonprofits,” Sobon said. “Not from Wide Open Walls.”

Wide Open Walls has had few documented tax problems, aside from a state tax lien of $1,019.04 in April 2019.

But Sobon, himself, is a different story.

A review at the Sacramento County Clerk Recorder’s office showed that Sobon or his companies have incurred 12 federal and eight state tax liens since 2008. On Jan. 13, 2020, Sobon received his most recent federal lien, totaling $134,738.47 for the 2011, 2013, 2014, 2015, and 2018 tax years.

Another federal lien went to Sobon and his second wife, Laura Sobon in 2010, totaling $90,376 for the 2003 and 2004 tax years. Laura Sobon said the lien originated because her ex-husband didn’t refinance a house out of her name that she deeded to him after they split in 2006.

“His lifestyle’s extremely extravagant. I live without, and I still have to pay taxes because of him,” Laura Sobon said.

But Owens, the treasurer, insisted during a brief phone call: “There’ve been no improprieties whatsoever.”

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4 Comments on "Walls apart"

  1. Hi, thank you for casting some light on Wide Open Walls. Something smelled fishy from the start.
    First of all you have Rapael DelGado, an artist, sitting on the board and picking the art to go up. He is now working on his 3rd mural! How does that happen?

  2. I’m a sculptor, but I’ve done a bit of muralism. And I don’t really know David, but I’ve met him a couple times and had some conversations. He seems like a good guy. Either way, his personal life isn’t any of my business. What is my business, as an artist, is that he is actually getting things done for public art in Sacramento.

    It’s absurd that anyone would be aggrieved by David creating a forum for public art. Some of these complainers are basing arguments against WOW in the idea that artwork we create as artists is somehow responsible for the landowners in Sacramento and the City of Sacramento selling off properties to be re-sold and rented at “market value” and pricing out those who have lived here all their lives. You want to blame someone for gentrification, Sacramento??? Blame yourselves. Don’t blame us, the promoters and usually broke artists for trying to make a living at what we do while you land grubbers and City Government price us out of our own neighborhoods year after year. Forget that.

    For anyone criticizing the WOW projects, or any art project, that is pretty low. It really doesn’t get much lower than to bag on artists trying to pay the bills and get a tiny bit of exposure by turning us against one another. With all of the negativity in the world, any art going up is okay in my book. This sort of deliberately conceived and directed infighting is juvenile and weak, and criticizing ANY public art programs while simultaneously allowing them to be destroyed at the school level is downright ugly.

    Until you’ve worked as an artist or an art promoter and really understand the sort of attitude and lifestyle we have to live in order to be a serious artist and/or promoter, your opinion should really just stay in your mouth.

    Shame on you Sacramento. Instead of denigrating the artists and promoters, why don’t you DO something POSITIVE to help instead of tearing us down year after year and pricing us out of the same neighborhoods we create? That goes for other artists, too.

  3. What a pity, hurting only the artists and the public. I am the historian and advocate in Arden Arcade and have thought Fulton Avenue is just begging for murals, Fulton has mid century buildings, mcm murals would be awesome. Pity…

  4. I am a longtime local Sacramento Artist & have created many murals for over 20 years in Sacramento, one of them is inside Sacramento State a University from 2006. In the last 4 years I have painted large scale murals most in the Franklin Blvd district and even a 2 story mural for Language World Services Inc. in Carmichael, CA. Plus, I volunteer to paint “Planet Earth” mural 12×12 feet at the Former Sacramento Bee Parking garage & volunteer 12×8 feet mural for Artners Coloborative group picked by WOW in a downtown alley all in 2017, then was promised to great possibility to get own wall by Mr.David Sobon because he was there that I completed the 2 murals in one day with my experiences including helping other younger artists in critiques. Even Mayor Steinburg promise me at a meeting he will make sure I get a wall.
    Later, I found out by a private source that David Sobon would never select me because he has dealt with an artist with disabilities & had bad experience of not completing the mural project. Sobon, found out I have autism & my communication skills not the best. I have applied 3 times, with mural experiences working in interns with Chicano Muralists in California including Sacramento’s RCAF in the 1990s, B.A. in Art from San Francisco State University & nothing. Last year I didn’t get no email or a call of my denial for WOWs. I really have a feeling I been discriminated because of my autism, not able to communicate like a neotypical but think in pictures. I feel, Mayor Steinburg, whom ever can advocate for me should help me get a mural, have been exhibiting at Poly-Galerie in Karlsruhe, Germany in recent years & created 2 percent indoor murals earlier this year at Maya’s Restaurant on 2700 Broadway in Sacramento. Thank you, Richard Herrera.

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