Economic Gardening 2.0., a collaboration between Berkeley Strategy Advisors and the National Center for Economic Gardening,offers consultations, tools and funding for “second-stage” Sacramento companies.
Read More
Even for established companies such as Honey, a design and marketing studio founded in Sacramento in 2008, the global pandemic represented a unique challenge. Honey’s marketing and branding efforts focus on the food, beverage and agriculture industries. These industries were hit particularly hard by the shutdowns of 2020.
For some cities, it made sense to engage in what is known as ‘economic hunting’—attracting a large corporation with tax breaks and other financial giveaways. Bit that can make it harder to provide the regional infrastructure—transportation, education, health care and housing—needed for its residents. Economic Gardening offers another approach.
Economic Gardening supports existing local business as opposed to ‘hunting’ for outside corporations. Doscpver the philosophy behind it–and its long history of success.
Economic Gardening supports existing local businesses, as opposed to economic hunting, which seeks to attract a large outside corporation, often by giving away tax breaks and other incentives that further weaken the region’s overall economy.
