Donut Madness opens with horror-themed treats

Sacramento’s current doughnut landscape doesn’t contain enough gore and kitsch for ya? Behold: Donut Madness is now open at 2648 Watt Avenue.

From one of the founders of the insanely popular Psycho Donuts in San Jose, Donut Madness draws inspiration from horror movies. There are movie posters plastered outside and famous villain masks on the walls. The display case is in the shape of a coffin.

Doughnuts start at $1.75 and take on silly concepts. Examples: Children of the Cornflake (raised topped with peanut butter, karo and cornflake cereal), S’mores Stalker (raised glazed with marshmallow cream, topped with graham cracker and chocolate) and Apricot Plot (apricot-laced fritter). We sampled these at SN&R and weren’t blown away with the quality—especially compared to local favorites Bakers Donuts and Sweet Dozenbut they succeed in fun factor.

Like Psycho Donuts, Donut Madness was expected to offer vegan doughnuts. None are on offer yet.

Our content is free, but not free to produce

If you value our local news, arts and entertainment coverage, become an SN&R supporter with a one-time or recurring donation. Help us keep our reporters at work, bringing you the stories that need to be told.


Stay Updated

For the latest local news, arts and entertainment, sign up for our newsletter.
We'll tell you the story behind the story.