Thank you, South Park, for catapulting the embarrassment that is our forthcoming new downtown and its shameless brandathon into the national spotlight.

Check out this clip from a recent episode:

To get you up to speed: A couple weeks ago, the Kings and the developers of the old Downtown Plaza rebranded it as “Downtown Commons.” Or, “DoCo.” They sent out these swanky new bags to local media and elbow-rubbers—basically everyone except SN&R.

Introducing … DoCo.

Fortunately South Park is here to drop some shame on this lame.