Experts share how they turned passion into profits

Want to be a blogger? Or have you thought of authoring an e-book? Maybe words aren’t your thing; you’d prefer to post photos and videos – but how do you attract an audience?

Learn the keys to success in the digital world during a special presentation, “Women in Digital Media,” featuring local content creators who specialize in food and have mastered that secret digital sauce.

Set for 5:30 p.m. Wednesday, June 25, this panel discussion will be led by digital pioneer Elise Bauer, founder of SimplyRecipes.com.

Hosted by the Sacramento chapter of Les Dames d’Escoffier Inc. (the women in food society), the event will be held at Milagro Event Center by Bella Bru, 6241 Fair Oaks Blvd., Carmichael. It is a fundraiser for the chapter’s scholarship and philanthropy efforts. Besides great speakers and networking opportunities, the event includes heavy appetizers and a glass of wine or signature cocktail, catered by Bella Bru Catering.

Emceed by Bauer, the panel’s focus will be on food blogging, digital photography, and TikTok in the changing landscape of digital food media.

Bauer, who lives in Carmichael, founded SimplyRecipes in 2003 and built it into the Internet’s top recipes site. A Silicon Valley veteran, she originally started her blog as a way to preserve and share family recipes.

Why? “Because food is fun and I think it’s important to write this stuff down and I believe in sharing knowledge,” Bauer said in a past interview. “I think the way we as a culture improve and grow is by sharing information and learning from each other. … I want everybody to know how to cook well because if everyone cooks well, then I’m gonna eat better.”

Joining Bauer on stage will be Lisa Lin of HealthyNibblesandBits.com, Amy Flanigan of BellyFull.net, Kara Chin of karablakechin.com, and Erin Anderson of NaturallyElla.com. Each panelist has built successful businesses in digital food media, as bloggers, photographers, videographers, storytellers and social media influencers. Together, their work reaches millions of followers, through their blogs, videos, photos, and social media accounts.

Learn how they have leaned into their creative instincts and turned passion projects into vibrant careers. Panelists will share their journeys and what they’ve done to build their brands, sustain creativity, and shift focus when needed, through the ever-changing landscape of digital media.

The event is open to the public. A question and answer period will be part of the presentation. Doors open at 5:30 p.m. with the program starting at 6 p.m.

Advance tickets are $50 available via EventBrite, or $65 at the door. Proceeds support LDEI Sacramento’s scholarships and grants for women interested in pursuing careers in the food and beverage business or agriculture.

For more on LDEI: https://ldeisacramento.org/