By Eddie Jorgensen
At 34, Jared James Nichols’ upward trajectory is a story that most solo artists could only dream about. Ever since moving to Southern California some 13 years ago, the Gibson-slinging guitarist has been blowing minds and ears wherever he plays with his pick-less technique
On Jan. 23, locals can hear what he’s all about at the Folsom Hotel Saloon.
A guitar critic’s choice for his voracious 6-string attack, Nichols has already been featured on several US festivals and toured with Lynyrd Skynyrd, ZZ Top, Blue Öyster Cult, Glenn Hughes of Deep Purple, John 5 and the Creatures, Living Colour, Walter Trout, UFO and Zakk Wylde. He’s also performed with Joe Bonamassa, Peter Frampton, Billy Gibbons, Slash, Steve Vai and countless others.
Nichols’ trio is rounded out by drummer Ryan Rice and bassist Louis Collins. Their upcoming show in Folsom is the first date of the US tour which ultimately ends in New Orleans. Those going to the Folsom show can expect to hear a hodgepodge of songs from Nichols’ three full-lengths, two extended plays and handful of singles.
There have certainly been no shortage of manufacturers using Nichols’ star power to increase their brand. Nichols is now a certified global ambassador for Gibson Guitars, a title he earned a couple of years back. Today, fans see him playing his signature Les Paul nicknamed ‘Old Glory,’ which is also the name of his signature Epiphone Les Paul released by Gibson. There’s also a special version called ‘Gold Glory’ which comes in a gold sparkle finish. Additionally, Nichols has a signature amplifier bearing his initials – the JJN20 – courtesy of Blackstar amplification.
The Folsom Hotel Saloon located at 703 Sutter Street in old Folsom. The Bites open the show. Doors are at 8 p.m. and the show starts promptly at 9 p.m. Tickets are available in advance at https://folsomhotel.net or take your chances at the door. 21 and over patrons only.