If you’re willing to become a walking advertisement for a local business, you could win a lifetime of fried, sugary goodness.

Who is behind this madness? None other than Donut Madness (2648 Watt Avenue), the horror movie-themed doughnut shop with ties to the crazy popular Psycho Donuts in San Jose. Donut Madness specializes in kitschy gourmet doughnuts topped with cereal and candy bars. And you could eat a free one every single day for the rest of your life—or, you know, until Donut Madness closes.

The rules? Go to Donut Madness to enter—as many times as you want—before a random drawing on May 20. Six people will get to choose between tattoo designs—riffs on the Donut Madness logo—designed by Side Show Studios artists.

After that, photos of the newly tattooed will go on Facebook and folks will vote for their favorite. Then, the tattooed person with the most votes wins that sweet doughnut bounty.

Are there more rules? Of course! Learn more here.