At this very moment, creative professionals and community leaders are trying to brand Sacramento.
It’s the second-ever Brandathon, an effort to bring folks together and define their fair region. There are team exercises and pitches and, ultimately, judges choose three concepts to be voted on by the public in March.
The first Brandathon was in November, and among 250 brainstormers, the winning slogan was “No off season.” Today’s event ends at 5 p.m. In the meantime, let’s look at some excellent ideas that have popped up on Twitter.
Sacramento: Because beards #sacbrandathon
— Isla (@islalake) February 3, 2014
Sacramento: You can’t smell Manteca from here. #sacbrandathon
— Beth Bridges (@bridges_beth) February 3, 2014
Sacramento: the gas is cheaper than the bay area. #sacbrandathon
— kendra (@kendizzle88) February 3, 2014
Sacramento: Where the hipsters, homeless, and wealthy businessfolk all go to the same Starbucks. #sacbrandathon
— ajayXD (@ajayXD) February 3, 2014
Sacramento: Once we get rid of everyone born & raised in Sacramento who hate it here, this place will be awesome. #sacbrandathon
— Thomas Dodson (@shockthomas) February 3, 2014