Economic Gardening 2.0., a collaboration between Berkeley Strategy Advisors and the National Center for Economic Gardening,offers consultations, tools and funding for “second-stage” Sacramento companies.
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Even for established companies such as Honey, a design and marketing studio founded in Sacramento in 2008, the global pandemic represented a unique challenge. Honey’s marketing and branding efforts focus on the food, beverage and agriculture industries. These industries were hit particularly hard by the shutdowns of 2020.
For some cities, it made sense to engage in what is known as ‘economic hunting’—attracting a large corporation with tax breaks and other financial giveaways. Bit that can make it harder to provide the regional infrastructure—transportation, education, health care and housing—needed for its residents. Economic Gardening offers another approach.
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